We've received a few calls and email notes concerning the recent CBS 60 Minutes segment on the Extra Virgin Olive Oil (EVOO) market and some of the recently discovered fraud. As you well know, we have always stood by the purity of our EVOO and continue to deliver our exquisite high quality product that you use on a daily basis. We are hopeful that the industry continues to recognize our highest integrity.
We recently became a part of Extra Virgin Alliance (EVA), as EVA welcomed us into its associate members group due to our continued effort and commitment to support the producers that keep the integrity of our “liquid gold”, thus making us strong advocates for maintaining the quality and purity of the EVOO industry.
See 60 Minutes Clip Below: